Jade Agency Hawaii. Banner for Hong Kong temple street night market.

Hawaii Sustainability Expo

A crowd of people gathered outdoors in front of a digital billboard advertising the Hong Kong International Festival in Honolulu, with palm trees and buildings in the background. Jade Agency Hawaii.

The Goal

To successfully launch and promote the first Hawaii Sustainability Expo and Electric Home Show, building awareness, driving attendance, and positioning the event as a must-attend experience for clean energy, electric living, and sustainable solutions in Hawaii.

A woman pouring a hot beverage from a metal kettle into a large disposable cup, with an older man observing behind her on a stage or presentation setting. Jade Agency Hawaii.

The Event

The Hawaii Sustainability Expo and Electric Home Show is a multi-day event in Honolulu that brings together industry leaders, innovators, and the local community.

The expo features clean energy solutions, electric vehicles, smart home technology, live demonstrations, and educational talks, all designed to help attendees create healthier, more efficient homes and lifestyles.

Young boy in a blue shirt reaching out to a colorful lion costume during a lively outdoor celebration with many onlookers, some taking photos and videos.
Women dressed in colorful outfits standing on stage during a nighttime outdoor event.
Group of people participating in a Chinese New Year celebration, standing in front of a pink dragon dance costume with intricate designs, including two large lion heads and colorful banners, outdoors with a cityscape background.
A woman and a man stand outdoors at the Hawaii-Korea Festival in Honolulu, Hawaii. The woman wears a purple T-shirt with a floral lei, and the man, with a floral lei around his neck, holds a microphone and reads from a folder. Behind them is a colorf

The Work

We supported the event through a full, integrated campaign across digital and on-ground touchpoints.

    • Developed and managed social media content to build awareness, highlight key event features, and drive engagement leading up to the event.

    • Designed brochures and printed materials to clearly communicate event details, schedules, and offerings in a visually engaging way.

    • Led outreach efforts to increase media visibility and generate buzz around the event across local channels.

    • Coordinated radio placements to reach a wider local audience and promote event attendance.

    • Created on-site materials including signage, graphics, and promotional assets to ensure a cohesive and well-branded event experience.

A woman in a red dress is speaking into a microphone while holding papers at the Hong Kong Festival, with a large colorful sign in the background and a crowd of people watching. Jade Agency Hawaii.
A group of people standing on a stage with a red ribbon, preparing for a ribbon-cutting ceremony outdoors. Jade Agency Hawaii.

The Result

The campaign helped establish a strong and cohesive presence for the inaugural event, generating awareness across multiple channels and attracting a wide range of attendees.

The expo successfully brought together industry experts, local businesses, and the community, creating meaningful connections and positioning the event as a leading platform for sustainability and innovation in Hawaii.

Event poster for the Honolulu Hong Kong Temple Street Night Market, scheduled for Saturday, January 31, 2026, from 3 PM to 9 PM at Fort Street Mall. The poster features street signs for Maunakea Street and North King Street at the intersection.
A woman in a blue glittery dress with high slit, walking on stage at night with a city skyline backdrop, wearing beige platform heels.
Flyer for the Hong Kong Festival featuring a lion dance performance, with a traditional lion costume, event date January 31, 2026, from 3 PM to 9 PM at Fort Street Mall.
Two musicians, a man and a woman, performing on stage against a backdrop of a brightly lit city skyline at night, with representatives of Hong Kong.
People watching a martial arts demonstration at the Honolulu Hong Kong Temple Street Night Market, with two practitioners performing kung fu moves outside a brick building, and event details and logo at the bottom.
A woman in a red traditional Chinese dress standing outdoors at night, smiling. Behind her, there is a digital display showing a city skyline at night with illuminated buildings.
A woman with long, wavy auburn hair wearing a red evening gown with gold embroidery and high slit, standing on stage at night with a city skyline digital display behind her. She is smiling and wearing platform heels and earrings.
Event flyer for Beth & Brian Qipao at the Hong Kong Festival in Honolulu, featuring a woman in a red qipao dress holding a gold clutch, with event details listed.
Group of women and young girls dressed in black shirts with yellow designs, participating in a street performance involving a large gong and a drum with a Chinese dragon emblem, during daytime.
A performer in traditional Cantonese opera costume holding an ornate fan against a red background with event details for Cantonese opera on January 31, 2026.
A group of diverse people standing in line outdoors under tents, some looking at their phones or holding flyers, during a daytime event.