S. TANAKA CONSTRUCTION
The Goal
Strengthen the company’s digital presence and increase visibility for new home builds and open houses.
As a long-established builder on Oahu, the company’s reputation was strong within the community, but its online presence did not fully reflect the quality of its work.
The goal was to create consistent, professional content that showcased completed homes, built trust with potential buyers, and supported ongoing property promotions.
The Approach
We focused on building a clear and consistent digital footprint.
The strategy centered on showcasing completed homes, highlighting craftsmanship, and increasing awareness through both organic and paid content. Instead of overproduced messaging, we leaned into real properties, real progress, and real spaces.
Content was structured to feel steady and professional, helping potential homeowners understand the quality of work while keeping the brand active and visible online.
The Work
-
Established and structured social media platforms.
-
Edited client-provided photos.
Created reels and short-form videos for Instagram, TikTok, and Pinterest.
-
Visited new home properties to capture original images and video content.
-
Promoted open houses through targeted digital ads.
The Result
A stronger and more consistent online presence across social platforms.
Increased visibility for new home listings and open house events through both organic and paid content.
Improved content quality that better reflects the craftsmanship and professionalism of the brand.
A more modern digital footprint that supports long-term growth and credibility.
