Modern kitchen with gray cabinets, white countertops, stainless steel appliances, an island in the center, and a pendant light fixture with multiple glass shades hanging above the island. Jade Agency Hawaii.

S. TANAKA CONSTRUCTION

The side of a two-story house with gray wooden siding, a white garage door, a large rectangular window, and a security light. Construction materials and plastic sheeting are on the ground in front of the house. Jade Agency Hawaii.

The Goal

Strengthen the company’s digital presence and increase visibility for new home builds and open houses.

As a long-established builder on Oahu, the company’s reputation was strong within the community, but its online presence did not fully reflect the quality of its work.

The goal was to create consistent, professional content that showcased completed homes, built trust with potential buyers, and supported ongoing property promotions.

Pinterest search results page showing various interior and exterior images of homes, including living rooms, kitchens, bathrooms, and the house's exterior. Jade Agency Hawaii.

The Approach

We focused on building a clear and consistent digital footprint.

The strategy centered on showcasing completed homes, highlighting craftsmanship, and increasing awareness through both organic and paid content. Instead of overproduced messaging, we leaned into real properties, real progress, and real spaces.

Content was structured to feel steady and professional, helping potential homeowners understand the quality of work while keeping the brand active and visible online.

Modern kitchen with black cabinets, white countertops, a large window with greenery outside, and gray wood flooring. Jade Agency Hawaii.
A small bathroom with a toilet, a vanity cabinet, a window with frosted glass, and a shower area with a handheld showerhead. Jade Agency Hawaii.
A modern kitchen sink with a stainless steel faucet, Jade Agency Hawaii.
Modern kitchen with stainless steel refrigerator, dark gray cabinets, white countertop, and a window letting in natural light. Jade Agency Hawaii.

The Work

    • Established and structured social media platforms.

    • Edited client-provided photos.

    • Created reels and short-form videos for Instagram, TikTok, and Pinterest.

    • Visited new home properties to capture original images and video content.

    • Promoted open houses through targeted digital ads.

Modern kitchen with white cabinets, a kitchen island with black chairs, stainless steel appliances, pendant lights, and a window with a view. Jade Agency Hawaii.

The Result

A stronger and more consistent online presence across social platforms.

Increased visibility for new home listings and open house events through both organic and paid content.

Improved content quality that better reflects the craftsmanship and professionalism of the brand.

A more modern digital footprint that supports long-term growth and credibility.

Social media profile for Stanakaconstruction, a home construction company in Oahu, Hawaii, featuring images of modern homes, interior kitchens and bathrooms, and banners advertising job openings and new home builds. Jade Agency Hawaii.
Bathroom . Jade Agency Hawaii.
Modern kitchen with dark gray cabinets, stainless steel refrigerator, oven, and hood, white countertops, and a kitchen island, illuminated by pendant lights.
Kitchen with dark gray cabinets, a white countertop, a stainless steel oven and stove, and a range hood.
Bathroom with shower, toilet, and vanity with counter and drawers, window above, and a grab bar on the wall.
Bathroom with a toilet, a bathtub with a showerhead, a towel bar, and a small cabinet in the corner.
The front of a house under construction with gray siding, two large double-hung windows, and a covered porch area with construction tools and materials.