Colorful banner advertising the Honolulu-HK Festival, a temple street night market scheduled for Saturday, January 31, 2026, at Fort Street Mall, with various sponsor logos at the bottom. Jade Agency Hawaii.

Honolulu–Hong Kong Festival 2026

A large electronic billboard displays colorful graphics and text promoting the HK Hong Kong Festival in Honolulu, with a crowd of people in the foreground. Jade Agency Hawaii.

The Goal

Launch and promote the first Honolulu–Hong Kong Festival, introducing a large-scale cultural and business event
to Hawaii.

The objective was to build awareness, communicate event details clearly, and position the festival as both a cultural celebration and a professional trade opportunity.

A woman pouring a hot beverage from a kettle into a cup, with an older man standing beside her holding a spoon, on a stage or demonstration area. Jade Agency Hawaii.

The Event

The inaugural festival brought together participants connected to Hawaii, Hong Kong, and the Greater Bay Area.

A key feature was Export Day and Trade Fair, designed for exporters, service providers, and vendors looking to expand internationally.

The program included:
Industry talks
Expert discussions
One-on-one networking sessions
Cross-border business exchange

The event aimed to create meaningful connections while celebrating Hong Kong’s culture and heritage.

Children participating in a traditional Chinese lion dance, with the lion costume’s head visible on the left, and children handing money to the lion dancer.
Line of women dressed in colorful traditional outfits standing on stage at night, with a large digital screen showing a city skyline behind them.
People participating in a traditional Chinese dragon dance outdoor event, with dancers holding poles and a colorful dragon costume, wearing floral leis. Jade Agency Hawaii.
Two individuals on stage at the Hong Kong Honolulu Festival, one man speaking into a microphone and one woman with a floral lei, in front of a colorful festival backdrop showing city and tropical imagery. Jade Agency Hawaii.

The Work

We focused on building a strong digital presence to support both cultural promotion and business engagement.

The strategy centered on clarity. Event information needed to be easy to understand, accessible, and professionally presented to both local attendees and international participants.

We aligned messaging across website and social platforms to ensure consistency and credibility.

    • Structured event information

    • Designed clear navigation for attendees and business participants

    • Developed promotional posts

    • Created event announcements

    • Shared program highlights

    • Supported event promotions

Jade Agency Hawaii. Hong Kong Festival. She is standing in front of a large colorful sign with the event's name, surrounded by an audience in an outdoor setting with trees and buildings in the background.
A diverse group of people standing on a stage with a large screen behind them, participating in a ribbon-cutting ceremony outdoors. Jade Agency Hawaii.

The Result

Established a clear and cohesive digital presence for the first Honolulu–Hong Kong Festival.


Increased online visibility leading up to the event.
Supported business participation and community engagement through structured communication.

An event poster for the Honolulu Hong Kong Temple Street Night Market Jade Agency Hawaii.
A woman wearing a sparkly blue gown with high slit and beige platform heels standing on a stage with a cityscape backdrop at night.
Poster for the Hong Kong Festival featuring Lion Dance Jade Agency Hawaii.
Two musicians performing on stage with a cityscape backdrop, one playing a stringed instrument and the other holding a smaller keyboard instrument.
People watching a martial arts demonstration at the Honolulu Hong Kong Temple Street Night Market on January 31, 2026, at Fort Street Mall from 3 PM to 9 PM. Jade Agency Hawaii.
A woman dressed in a red traditional Chinese dress with gold embroidery is smiling outdoors at night. Behind her, a cityscape with illuminated skyscrapers is visible on a large screen. Jade Agency Hawaii.
A woman in a red gown with floral embroidery and a high slit stands on stage at night, smiling, wearing high heels, with a city skyline lit up on a large screen behind her. Jade Agency Hawaii.
Event poster for Beth & Brian Qipao at the Hong Kong Festival in Honolulu, featuring a woman in a red qipao dress, event details including date, time, and location. Jade Agency Hawaii.
A group of women and young girls, dressed in black and yellow traditional martial arts uniforms, participating in a cultural event outdoors. Some are playing musical instruments including a gong and a drum, with a red cart bearing a yellow dragon emb
A person dressed in traditional vibrant Cantonese opera costume and makeup, holding a painted fan, standing against a red background with event details for a Cantonese opera show scheduled for January 31, 2026, at Fort Street Mall.
A diverse group of people, mainly women, standing in a line outdoors in front of tents at what appears to be a public event or gathering during daylight, with some looking at their phones and others observing the surroundings.