A collage of four scenes: vibrant pink and red flowers, a wrapped savory snack at a market, a close-up of a sea-themed necklace, and fresh coconuts on a green table. Jade Agency Hawaii.

FARMLOVERS MARKETS

Recognition of awards badges at Kaka'ako Farmers Market, with a banner reading 'Kaka'ako Farmers Market Heartbeat of the Community' and a blue sky background. Jade Agency Hawaii.

The Vision

FarmLovers Markets was created to be more than a weekend market.


Its mission is to serve as a business incubator for small farmers, food makers, and artisans. The goal is to support economic growth, community health, and cultural awareness.

As the markets expanded, communication needed to stay consistent, organized, and community-focused.

The Scale

150+
Vendors

Weekly
Emails

3 market
Locations

Daily direct
mail outreach

5000+ newsletter
subscribers

Branded merchandise
Program

Raina is crazy and Jade Lun. Jade Agency Hawaii.

The Approach

We built a structured media system that supports both vendors and customers.

We focused on creating a steady rhythm of communication. Vendors receive consistent visibility. Customers know what to expect each week.

The focus was consistency, clarity, and reliable communication across digital and print. Every touchpoint was designed to strengthen the sense of community while keeping the brand organized and easy to engage with.

Holiday-themed flyers promoting farmers markets with a festive background of felt stars, pine branches, and nuts on a wooden surface. Jade Agency Hawaii.
Elevator door covered with advertisements for Pearlridge Farmers Market, promoting fresh, local produce and baked goods, with a logo for Farm Lovers Markets and a poster for fire safety. Jade Agency Hawaii.
A plastic cup filled with iced coffee on a wooden table. The cup has a label from Cowrie Coffee in Oahu, Hawaii. In the background, there are some cookies on the table. Jade Agency Hawaii.
A black banner with yellow and green text reading "Aloha Juice Jars Honolulu, Hawai'i," decorated with a small green leaf graphic. Behind the banner, a white tent frame is visible against a wall or backdrop. Jade Agency Hawaii.

The Work

    • Weekly newsletter strategy and design

    • Vendor spotlights

    • Seasonal features

    • Market updates

    • Branded layout system

    • Daily promotional mailers

    • Vendor highlights

    • Event announcements

    • Event graphics

    • Signage

    • Social media content

    • Seasonal campaigns across three locations

    • Apparel

    • Tote bags

    • Promotional products

Flyer promoting the Farmlovers Markets event celebrating Lunar New Year and the Year of the Horse, featuring images of a lion dance and a crowds gathering, with a background of fruits. Jade Agency Hawaii.

The Result

FarmLovers Market continues to grow as a trusted food hub for residents, chefs, and food writers across the state and beyond.

A community brand strengthened through steady, organized media.

Instagram profile for FarmLovers Markets showing location details, operating hours, and related community profiles, with photos of market booths, products, and a media appearance. Jade Agency Hawaii.
Mobile app screen displaying social media post views statistics with a circular chart showing 1,030,130 total views, 25.4% followers, 74.6% non-followers, over the last 30 days. Jade Agency Hawaii.
collage of images from Kaka'ako Farmers Market. Jade Agency Hawaii.
Collage of four images including pink ice cream cone, woman in swimsuit at the beach, assorted tropical fruits like papaya and bananas, and strawberry cupcakes topped with strawberries and chocolate. Jade Agency Hawaii.
Poster for a farmers market. It features photos of people at the market, sunflowers, fresh vegetables, colorful carrots, jars of smoothies, and a vendor preparing food. Jade Agency Hawaii.
Flyer for Kaka'ako Farmers Market featuring images of flowers, market sign, a woman on the beach, jewelry, fresh vegetables, and a takeout meal. Jade Agency Hawaii.
Flyer for Farmlovers Farmers Markets featuring four images of local foods: tropical flowers, fresh fruit, wooden serving boards with glasses, and colorful cupcakes. Includes the market locations and contact information. Jade Agency Hawaii.
Flyer for Pearridge Farmers Market supporting the community Jade Agency Hawaii.
Promotional image for Farm Lovers Markets with a green reusable tote bag and a white mug, both featuring the farm logo of a beet with green leaves and a pink heart. Jade Agency Hawaii.